Totem Blog

5 Reasons Why Businesses Lose Deals

So often, a lost deal feels like a defeat and we quickly move on so we can find our next prospect and get another win. Losing never feels good, but there are insights we can learn from lost deals when we analyse them. It’s important ...

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How to Manage Your Productivity When You’re the Boss

Any business owner can attest to the fact that there are simply not enough hours in the day. While it is always better to work smarter and not harder, there are a number of productivity tips and tools you can use to do just that, ...

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customer retention
The 5 Best Ways to Master Customer Retention

People are always looking for the best way to find new followers, new traffic, and new customers all in an effort to increase their revenue and profits. It’s common to feel this way in our society of more, more, more, but the reality is there ...

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6 Reasons to Run a Discovery Workshop

Discovery workshops work. They are a fantastic way to bring a team together before you start on a project or campaign and create a unique space at atmosphere to hear from all members of the team and get everyone on the same page. If your ...

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How Will AI Affect HR Departments in the Future?

What was once speculation is now certainty: AI will forever change the way we live. It’s already in our phones, cars and homes, and it’s only a matter of time until AI integrates itself as thoroughly into the majority of workplaces. In fact, in an ...

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Why Your Business Needs a Mission Statement
Why Your Business Won’t Succeed Without a Mission Statement

Your business needs a “why”. It needs a purpose or mission statement that drives it. The term mission statement gets a bit of a bad reputation as it calls back to stuffy business plans and for some of us, essays and papers at school. But ...

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Promotional Mix Principles

Most of the time people consider promotion to be part and parcel of marketing and advertising, and it is, but it’s also so much more than that. To simply group it in with everything else means that you’ll never give it your full attention, and ...

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Top 10 Tips for Selling Your Business

Selling a business is not a simple process and there’s a number of pitfalls you’ll want to avoid. Mergers and acquisitions take time due to legal, business, human resources, intellectual property and financial factors. In this article we’ll go over 10 top tips you need ...

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What is MTD (Making Tax Digital) and How It Will Impact You

Making Tax Digital (MTD) is HMRC’s initiative to revolutionise the UK tax system to make it easier for individuals and businesses to get their tax right. The HMRC claims that its ambition is to become one of the most digitally advanced tax administrations in the ...

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5 Key Lead Generation Myths

Lead generation is a topic many people either oversimplify or overcomplicate. The truth is, you can’t rely totally on Google and Facebook Ads to get you leads, and certainly not to convert leads to customers. Lead generation is something that takes time to master and ...

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Clean Up Your Database & Be GDRP Compliant

If you haven’t heard about GDRP, then you and your business must have been operating off the grid for the past year, but just because you’ve heard of it does not necessarily mean you fully understand it. Simply put, General Data Protection Regulation (GDRP) came ...

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Pardot
Automating Your Sales & Marketing Funnel is Essential to Your Business’s Success: the Best Tools to Use

If your business isn’t utilizing a CRM and marketing automation tool: it is missing out on sales. That isn’t hyperbole to say. With the range of CRM (customer relationship management), sales automation and marketing automation tools available for any budget and size of business, you ...

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6 Steps to a Killer Marketing Plan

Regardless of what industry you’re in or what products or services you sell, all new businesses must put themselves in front of as many potential customers as possible. However, a successful marketing campaign never begins with a shotgun approach, so it’s vital your company takes ...

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IR35: Is Contracting Dead?

Chancellor Philip Hammond recently ended months of speculation about private sector IR35 changes in the Autumn Budget. IR35, a piece of legislation that changes the tax implications of contractors within businesses, is likely to cause the viability of businesses operating as contractors – and businesses ...

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Top 5 Tools for Business & Project Management

Finding the right tools for your businesses planning and management are key to the successful project completion and overall cohesion within your business. It doesn’t matter how good a plan is if it isn’t managed and implemented correctly. Though much of your planning and management ...

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Manage Your Expenses for a More Profitable Business

Your business has to be profitable and if you don’t manage your expenses carefully, they may eat your profits until the business dies. It’s crucial that business owners manage their expenses carefully, reduce them where possible, and stay on top of what expenses are contributing ...

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A business strategy is vital to the success of your business
Your Business Strategy Will Make or Break Your Business

Business strategy has always been considered a foundational pillar of any successful business, however, in an age where anyone can get a business idea and get it up and running online in a day, strategy and other vital basics are being overlooked by businesses in ...

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